Terms and Conditions

Effective date: October 20, 2026 · Last updated: October 20, 2026

These Terms and Conditions (“Terms”) are a binding agreement between you (“Client,” “you,” or “your”) and Cautivo Marketing, LLC (“Cautivo,” “we,” “us,” or “our”), 7901 4th St N, STE 300, St. Petersburg, FL 33702, USA. They govern your use of cautivo.co (the “Site”) and the services we provide (the “Services”).

By using the Site, submitting our setup form, or subscribing to the Services, you confirm that you have read and agree to these Terms and our Privacy Policy. If you are accepting on behalf of a business, you confirm that you have authority to bind that business. If you do not agree, do not use the Site or the Services.

1. The Services

Cautivo provides an AI-powered front office for local service businesses. The subscription includes:

  • Website: a mobile-first website with pages for each service and city you cover.
  • AI agent: one agent, by phone or by chat (your choice), trained on your services, prices, hours, and service area. It answers, qualifies leads, and books appointments.
  • CRM and calendar: calls and chats are logged as contacts with the recording or conversation and any booking, and synced with your calendar.
  • Reviews: review requests by email after each job, one follow-up, and AI-drafted replies posted the way you choose.
  • Referral and annual-service emails: scheduled follow-ups sent in your business name.
  • Setup: complete setup done for you after you submit the setup form.

The subscription covers one website and one agent. Running both a phone agent and a chat agent for the same business is not included in the standard plan. We may update, improve, or change features from time to time.

2. Setup and go-live

We aim to make your Services live within 7 days after you complete the setup form with all information and access we need. The timeline depends on you providing accurate and complete information, and on third parties such as phone carriers, calendar providers, and review platforms. Delays caused by missing or inaccurate information do not entitle you to a refund or credit.

3. Fees and billing

  • Price: the subscription is $397 per month unless we agree otherwise in writing. Prices shown on the Site may change for future billing periods with at least 30 days’ notice.
  • Billing: you authorize us to charge your payment method on file at sign-up and every month until you cancel. Payments are processed by third-party payment providers.
  • Failed payments: if a payment fails, we may retry, suspend the Services, or terminate your account after notice.
  • Taxes: fees do not include taxes. You are responsible for any applicable taxes, other than taxes on our income.
  • Third-party costs: the standard plan does not include costs charged directly by third parties unless we say so in writing.

4. No contract, cancellation, and refunds

There is no long-term contract. You may cancel at any time by emailing mail@cautivo.co. Cancellation takes effect at the end of your current paid month. We do not provide prorated refunds for partial months, except under the guarantee below.

30-day guarantee. If your system does not book a single job in your first 30 days after go-live, we will refund that month’s payment upon request. To qualify:

  • You must request the refund in writing within 15 days after the end of the first 30-day period.
  • You must have completed the setup form with accurate information and kept your phone, calendar, and website information up to date.
  • Only one refund is available per Client.

A “booked job” means an appointment or estimate created by the AI agent through a call or chat. The guarantee does not apply to abuse, to a Client turning off or bypassing the agent, or to periods when you restrict the agent from booking. The guarantee is your sole remedy for the Services not producing bookings.

5. AI agents: how they work and what to expect

You understand and agree that:

  • They are artificial intelligence. AI agents can misunderstand callers, make mistakes, or give incomplete information. They are designed to say you will follow up when they do not know an answer.
  • Disclosure. Our agents state that they are a virtual assistant and, on phone calls, that the call is recorded. You must not instruct us to remove or avoid these disclosures.
  • Recording and transcription. Calls and chats are recorded and transcribed, and the recordings, transcripts, and booking details are delivered to you and stored in your CRM.
  • Service improvement. Cautivo and its service providers may review and analyze interactions to improve the accuracy, quality, and performance of the Services, as described in our Privacy Policy.
  • Your review. You are responsible for listening to or reading interactions, correcting information, and following up with customers. The agent’s statements are made on your behalf, so you must keep your prices, services, hours, and service area accurate.
  • Not professional advice. The agents do not provide legal, medical, financial, or safety advice, and they are not a substitute for emergency services.

6. Client responsibilities and compliance

You are responsible for:

  • Providing accurate, current, and lawful information, including prices, services, service areas, hours, and your business and licensing details.
  • Complying with all laws that apply to your business and to how you use the Services, including call-recording and wiretap laws, telemarketing and anti-spam laws (including the TCPA and CAN-SPAM), consumer protection laws, and privacy laws.
  • Making sure you have the right to contact the people we contact for you by phone, text, or email, including all consents required by law.
  • Keeping your account credentials secure and promptly telling us about unauthorized use.
  • Maintaining your own Google Business Profile and any other third-party accounts you connect to the Services.

7. Text messages and email

If your Services include text messages or emails sent in your name, you confirm you have collected the required consent from recipients. Recipients may opt out of texts by replying STOP and of emails by using the unsubscribe link. Message and data rates may apply. We may suspend messaging if we believe it violates the law or carrier rules.

8. Reviews

We help you request, draft, and post replies to customer reviews. You choose how each reply is posted. You are responsible for approving replies you choose to review, and for the content of the reviews you request. We do not offer incentives for reviews, filter requests to collect only positive reviews, or write fake reviews, and you agree not to ask us to do so. Review platforms control what appears on their sites, and we are not responsible for removed, filtered, or changed reviews.

9. Search and AI visibility

We build website pages designed to help search engines and AI tools match your business to local searches. Rankings and AI recommendations depend on your market, competition, and decisions made by search engines and AI providers that we do not control. We do not guarantee any ranking, traffic, number of calls, number of leads, revenue, or results. Any statistics on the Site come from third-party sources and are provided for general information.

10. Acceptable use

You agree not to use the Services to:

  • Break any law or regulation or infringe anyone’s rights.
  • Send spam, deceptive, harassing, or unlawful messages.
  • Impersonate any person or business, or mislead people about who they are speaking with.
  • Upload or share malicious code, or attempt to disrupt, reverse engineer, or gain unauthorized access to the Services.
  • Use the Services for businesses or activities we reasonably consider unlawful, high-risk, or harmful.

We may suspend or terminate access if we believe you have violated this section.

11. Intellectual property

  • Our property. The Site, Services, software, designs, templates, and our branding belong to Cautivo or its licensors. We grant you a limited, non-exclusive, non-transferable right to use the Services during your subscription, for your own business.
  • Your content. You keep ownership of the content you provide, such as your logo, business information, photos, and text (“Client Content”). You give us a license to use, host, copy, process, and display Client Content as needed to provide the Services.
  • Website content. Subject to full payment, you may use the website text and pages we write for you for your business while you are a subscriber. The website, its code, and its design remain with Cautivo and its providers, and may be removed after cancellation.
  • Feedback. If you give us suggestions, we may use them without obligation to you.

12. Third-party services

The Services rely on third-party providers, such as telephone carriers, AI and transcription providers, calendar and email providers, review platforms, hosting, and payment processors. Their availability and terms are outside our control, and we are not responsible for their outages, changes, or actions. Your use of connected third-party services, such as Google, is subject to their terms.

13. Privacy

Our Privacy Policy explains how we collect and use personal information, including recordings and transcripts. It is part of these Terms.

14. Term and termination

These Terms apply while you use the Site or Services. You may cancel as described in Section 4. We may suspend or terminate the Services if you breach these Terms, fail to pay, or if required by law or by our providers. We may also end the Services for convenience with 30 days’ notice. After termination, your right to use the Services ends, and the website, phone routing, and agent will be deactivated. We will provide a reasonable opportunity to request an export of your contacts and call records, after which we may delete them in line with our Privacy Policy.

15. Disclaimers

THE SITE AND SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE FULLEST EXTENT PERMITTED BY LAW, CAUTIVO DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, THAT AI OUTPUTS WILL BE ACCURATE OR COMPLETE, OR THAT EVERY CALL OR CHAT WILL BE ANSWERED, RECORDED, OR CONVERTED INTO A BOOKING.

16. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW, CAUTIVO AND ITS OWNERS, OFFICERS, EMPLOYEES, AND PROVIDERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST BUSINESS, LOST DATA, OR LOSS OF GOODWILL, EVEN IF ADVISED OF THEIR POSSIBILITY. OUR TOTAL LIABILITY FOR ANY CLAIM RELATED TO THE SERVICES WILL NOT EXCEED THE AMOUNT YOU PAID US IN THE THREE (3) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM. Some jurisdictions do not allow certain limitations, so these may not fully apply to you.

17. Indemnification

You agree to defend, indemnify, and hold harmless Cautivo and its owners, officers, employees, and providers from claims, damages, losses, and expenses (including reasonable attorneys’ fees) arising from your Client Content, your breach of these Terms, your violation of any law, or your use of the Services, including communications sent to your customers and the information the agent gives them on your behalf.

18. Governing law and disputes

These Terms are governed by the laws of the State of Florida, without regard to conflict-of-law rules. Any dispute will be brought exclusively in the state or federal courts located in Pinellas County, Florida, and you consent to their jurisdiction. Before filing a claim, each party agrees to try to resolve the dispute informally by written notice for at least 30 days.

19. Changes to these Terms

We may update these Terms from time to time. We will post the updated version with a new “Last updated” date and, for material changes, give notice by email or on the Site. Continued use after changes take effect means you accept them.

20. General

These Terms and the Privacy Policy are the entire agreement between us on this subject. If any provision is unenforceable, the rest remains in effect. Our failure to enforce a right is not a waiver. You may not assign these Terms without our written consent; we may assign them in connection with a merger, acquisition, or sale of assets. We are not liable for delays or failures caused by events beyond our reasonable control.

21. Contact us

Cautivo Marketing, LLC

7901 4th St N, STE 300, St. Petersburg, FL 33702, USA

Email: mail@cautivo.co

Phone: +1 (728) 233-8022